Oliva Capital injects $500,000 in Birre & Co. to improve the offer following the release of the second version of its mobile application
The app allows users to accumulate points by discovering new beers and derivative products
MONTREAL, April 20, 2020 – Birre & Co., a Montreal-based company offering beer lovers easy access to their favorite products, recently announced the launch of the second version of its mobile application. A second round of investment from Oliva Capital allows Birre & Co Inc. to obtain an injection of $ 500,000. Remember that last October, the company raised $ 375,000 thanks to two Montreal investment funds, Oliva Capital and Logient Venture Capital.
The new application includes various features including:
- An algorithm and a beer recommendation system
- An automatic barcode scanner
- An extensive rewards system
“This injection will allow us to have the means of our ambitions and to grow at an accelerated rate. In fact, we will start hiring essential resources for the company’s growth plan very soon!” commented Julien-Karl Bellomo-Dugré, General Manager at Birre & Co.
“We are delighted to participate in this round of financing and to continue working with Birre & Co. and Logient Venture Capital” commented Julien Trussart, partner at Oliva Capital. “When the Birre & Co. team presented their project to us, there was no doubt that we wanted to contribute in one way or another. ”
About Birre & Co.
Birre & Co. was founded in 2018 by two beer fanatics who have worked in the industry for over 20 years. With no loyalty program for the beer industry in Quebec and noting the lack of an effective targeted marketing solution to reach consumers, Birre & Co. was founded. The app is free and available to consumers on Android and iOS.
About Oliva Capital
Oliva Capital is a Montreal investment fund founded in 2019. Its primary mandate is to create lasting value in the companies in which it invests, as well as in the communities in which it works. For more information, visit https://oliva.capital/.
About Logient Venture Capital
Logient Venture Capital is the investment arm of Logient (www.logient.com), a Montreal-based company founded in 1999 which specializes in the development of digital and technological solutions for more than 180 professionals. The mission of Logient Venture Capital is to support the growth of innovative companies through financial investments and the sharing of technical expertise. For more information, visit www.logient.com
Contacts:
Birre & Co.
Julien-Karl Bellomo-Dugré
General Manager
jk@birreco.com
Oliva Capital
Julien Trussart
Partner
jtrussart@oliva.capital
Logient Venture Capital
Vincent Godcharles
CEO
vgodcharles@logient.com
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